Salesforce Certified Marketing Associate Exam Guide

Unlocking Your Marketing Potential with Salesforce Marketing Associate Certification

The Salesforce Marketing Associate Certification is a gateway for those embarking on a marketing career within the Salesforce ecosystem. This credential is a testament to an individual’s foundational understanding and skills in Marketing Cloud Engagement and basic marketing principles, positioning them for success in entry-level marketing roles.

Who Should Aim for the Salesforce Marketing Associate Certification?

This certification is ideal for individuals new to the Salesforce Marketing Cloud Engagement platform, looking to validate their knowledge and skills in marketing within the Salesforce environment. It’s perfect for those:

Interested in entry-level marketing positions within the Salesforce ecosystem.
With up to 6 months of experience in Salesforce Marketing Cloud Engagement.
Keen on exploring marketing tools and roles, and starting their journey in marketing.

This certification serves as a stepping stone towards more advanced Salesforce marketing certifications, enhancing one’s understanding of Marketing Cloud Engagement and its application in business scenarios.

Expected Knowledge and Skills for Candidates

A grasp of basic marketing concepts including metrics, audience targeting, and compliance.
Understanding of Marketing Cloud Engagement’s components and functionalities.
Familiarity with digital marketing tools for customer engagement and business support.
Knowledge of Marketing Cloud Engagement email tools and Journey Builder.
Awareness of Marketing Cloud Engagement’s reporting and analytics to track email performance metrics.

Preparing for the Exam: Insights and Strategies

This guide is crafted to aid candidates in assessing their readiness for the Salesforce Certified Marketing Associate Exam, offering insights into:

The target audience for the exam.
Recommended training and study materials.
A detailed overview of the exam objectives, aimed at guiding candidates towards a successful outcome.

Key Details of the Salesforce Marketing Associate Exam:

Content: 40 multiple-choice questions, including non-scored questions.
Duration: 70 minutes.
Passing Score: 65%.
Registration Fee: USD 75, plus applicable taxes.
Retake Fee: Complimentary.
Delivery Options: Offered both in-person at testing centers and online.

Study Recommendations and Resources:

To best prepare for this exam, a blend of hands-on experience, training courses, Trailhead trails, and self-study focused on the exam outline topics is recommended.

Suggested Study Materials Include

Forcewise: Salesforce Certified Marketing Associate All-in-One Exam Prep
Trailmix: Preparation for Your Salesforce Marketing Associate Credential.

Exam Objectives and Focus Areas

Marketing Concepts: 28% – Understanding marketing strategy components, email marketing processes, and privacy laws.
Marketing Cloud Engagement Basics: 22% – Navigating account structures, applying Marketing Cloud Engagement features, and identifying resources for assistance.
Email Sending and Journeys: 22% – Configuring journeys, email settings, and validating content rendering.
Data Management: 18% – Summarizing data import mechanisms, configuring data extensions, and targeting data analysis.
Reporting and Analytics: 10% – Interpreting send results and analyzing deliverability issues.

Maintaining Your Certification

The Salesforce Certified Marketing Associate Exam does not require maintenance. However, continuous learning through the Trailblazer Community, Trailhead, and Trailhead Academy is encouraged to stay updated with the latest Salesforce features and best practices.